Channel: Content from Ken Auletta

How the Math Men Overthrew the Mad Men

May 21, 2018, 2:00 am

≪ Previous: The Rise, Reign, and Fall of W.P.P.’s Martin Sorrell

Ken Auletta on how the targeted advertising of tech companies like Google and Facebook have supplanted more traditional marketing, and what this shift means for the future of data privacy.

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